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marketing
Shipping reception room ( http://news.sol.com.cn/interview/ ) as a kind of brand-new enterprise marketing way is more and more popular. Taken together, Shipping reception room has mainly advantages as following:
1,More Traffic
According to the statistics, for the same size of shipping reception room information is 8-10 times traffic than the advertising in the same page. This is mainly because the shipping reception room information is out from the style of traditional advertising, and most visitors have a "immunity" for the common advertising styles,and they will not be conscious of advertisement or skip.
2,Deeper Impression
Due to the shipping reception room looks more like a review report and not directly advertisement, the visitors can be easy to break the boycott and prejudice for the traditional advertising and prejudice, easier to listen enterprise story ,so it can left deeper impression for visitors, this is traditional advertising assiduously seek the factors which is difficult to achieve.
3,building the image of corporate
Shipping reception room is a kind of interview,therefore interviews of content not only includes the enterprise product or service itself, but also pay attention to the enterprise's background, culture, corporate perspective and objectives etc, so it can contribute to display enterprise from every Angle, and build a good corporate image.
4,Building the star characters
The enterprise competition is the person’s competition, the enterprise cooperation is actually people to people cooperation. Therefore make an enterprise's soul person is not only beneficial to meet new customers in various occasions, more important is to help increase familiar sense and enhance trust. Because through interviewees every word and deeds of displaying and description in shipping reception room , not only spoke enterprise's story, demonstrate the enterprise image, but also created a vivid kind of business leader image, even never met unfamiliar clients would have familiar feeling and trust because of reading enterprise interview.